PublicTechnology.net report on the Samaritans' plan to roll out a text service to improve their reach to the most vulnerable young people.

A pilot of the scheme was carried out during which over 10,000 texts a month were received, "with 63% of contact from people aged 10-24-years-old". They believe once rolled out nationally there could be a "rise of up to 1,000 texts a day by 2010 - that's one text every two minutes, every hour of the day".

Increasingly public and voluntary sector organisations are looking towards new technologies to identify, engage and maintain contact with harder-to-reach groups. Inspire Research Ltd recently completed a project with the Renfrewshire Workforce Plus Partnership (a collaboration between public and voluntary sector organisations who are working around the workforce agenda) to review current communication methods. This study also looked at organisations' and client's perceptions of communicating via new technologies, and investigated possible future approaches. For more information, please contact us.

The Samaritans are looking for a strategic corporate partner to help deliver this project.

Labels: digitalnatives, engagement, hardtoreach, sms, text, web2.0

I've just come across two interesting news items - one about the use of Web2.0 in the Health sector and another about using online games to encourage children to respond to a consultation about play spaces.

Although the full text is not available without paying a hefty sum, the Executive Summary of the E-health 2.0 report is available. The report offers an overview of twenty "leading e-health 2.0 providers", and discusses a number of themes that emerge from this overview, including: Transparency in the health system; Rebalancing the doctor-patient relationship; Consumer empowerment; Empowerment through connectivity; and Mobilisation of data. According to Public Technology.net "The profiles provide a snapshot of innovation across healthcare: from organisations providing online communities for patients with specific conditions, tools for chronic disease management, sites that enable patients to rate the quality of care they receive, together with tools to enable clinicians to better search for and share research data."

The second story I saw came from the Department for Children, Schools and Families. The Playspace consultation tool is a neat online tool which is aimed at 8-13 year olds to try and get them involved with a national consultation on the development of play spaces. In a Sims type game it allows kids to create their ideal playspace, and they earn credits to buy cool things (like skate ramps, swings, etc) for their playspace by answering child-friendly questions based around the consultation.

I suppose what struck me most about these is the way in which technology is changing the relationship between organisations and their 'clients'. Whether that's through finding interesting and fun ways to engage children and therefore enable them to contribute to developments in their world, or encouraging greater interaction, support and freedom of choice through the use of social networking in the health sector.

It's encouraging engagement, interaction, involvement and ownership of these issues and with increasing familiarity and access to technology it seems likely to become more prevalent in every part of our lives.

Labels: consultation, digitalnatives, education, engagement, freedom, games, health, IT, online gaming, open, socialnetworking, web2.0